portfolio management. the serious tier.
We're bringing Portfolio Management Services (PMS) to funds to wealth — professionally run, direct-ownership portfolios for investors putting ₹50 lakh or more to work. The tier above mutual funds, without the family-office price tag.
what PMS actually is
A SEBI-registered portfolio manager runs a strategy directly in your own demat account. You own every stock — not units of a pooled fund. That means full transparency into every holding, strategies that go where mutual funds can't (concentrated bets, tactical cash calls), and capital-gains treatment in your own hands.
SEBI sets the entry at ₹50 lakh minimum per investor; several sought-after strategies set their own bar at ₹1 crore and above. It's regulated end-to-end — manager registration, custody, audit, reporting.
who this is for
- ₹50L+ investors ready for a dedicated strategy beyond mutual funds.
- NRIs — PMS accepts NRE/NRO money, and the direct-ownership structure travels well across tax treaties.
- Founders & senior professionals post-exit, post-ESOP, post-sale — lumpy money that deserves better than ad-hoc deployment.
- Families consolidating — one managed sleeve alongside the SIPs, cover and estate plan already on this desk.
how it will work here
Access comes through our established partner platforms, which give one window into multiple SEBI-registered portfolio managers and their strategies. Archita's role: shortlisting the strategy that fits your goal, the paperwork, and the ongoing reviews — the same fit-first, hype-never standard as everything else on this site.
The fair-warning fine print: unlike every other service on this desk, PMS carries fees — the portfolio manager charges a management fee (and often a profit share) as regulated by SEBI, disclosed to you in full before you sign anything. Our other promise stands unchanged: mutual funds and insurance through us remain free of any fee from us — see the disclosures.